The term digital marketing refers to the use of digital channels to sell products and services to reach consumers. This type of marketing includes the use of websites, mobile devices, social media, search engines and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s.
Search engine optimization (SEO) is often about making small adjustments to parts of your website. Taken alone, these changes may seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re probably already familiar with many of the topics in this guide because they’re essential components of any website, but you may not be getting the most out of them.
What is Social Media Optimization (SMO)?
Social media optimization (SMO) is the use of social media networks to manage and expand an organization’s messaging and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential harmful messages.
Content writing is the process of writing, editing and publishing content in a digital format. This content can include blog posts, video or podcast scripts, eBooks or whitepapers, press releases, product category descriptions, landing page or social media copy, and more
Web development is the work associated with the development of a website for the Internet or intranet. Web development can range from developing a simple single static plain text page to complex web applications, e-commerce and social networking services.
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.